Category: Awesomeness

How the Greatest Brand in The World Uses The Power of Story

Storytelling is the most powerful communication tool in the universe. Almost every leader (good or bad) or great brand uses stories to move people to action. Stories change lives in several ways: first, they remind us about who we are. A story engages us and connects us together. Stories also keep the conversation going. A great story takes you on…

How To Create A Great Story

There are many, many stories out there. Stories surround us everywhere–if we just take the time to notice them. But a great story stands out from the rest. It becomes a part of you. It has pieces of your own story within the story. One example is Cormac McCarthy’s The Road,  a story about the relationship between a father and a son. Because of…

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