How the Greatest Brand in The World Uses The Power of Story

Storytelling is the most powerful communication tool in the universe.

Almost every leader (good or bad) or great brand uses stories to move people to action.

Stories change lives in several ways: first, they remind us about who we are.

A story engages us and connects us together.

Stories also keep the conversation going.

A great story takes you on a journey.

Don’t believe me?

In less than two minutes, each of these videos from Apple tells an amazing story.


As a special bonus, here is a behind the scenes look at “The Song” video.

If you have breath, you have a story to share. (Click to Tweet)

Your story matters.

What chapter are you are writing?

Ready to write more? You can. Grab my simple writing plan here.